To maximize your business website’s return on investment, you need to be able to track its performance. Google Analytics allows you to see where your website traffic is coming from, identify your top-performing channels and gain insight into your visitors’ behavior.

In this webinar, you’ll learn the basics of Google Analytics, how to track your website’s performance, and how to turn these insights into action. Finally, you’ll learn how to increase leads and sales using the data you collect.

Learning objectives:

• How to set up Google Analytics for your website
• How tracking conversions can guide your marketing strategy
• Which analytics reports you should focus on
• How to enhance both your website and marketing campaigns using the data you’ve collected